The European Securities and Markets Authority (ESMA) has today issued a statement on how Crypto-Asset Service Providers (CASPs) should avoid misperceptions when offering and marketing both regulated and unregulated services.
In its statement, ESMA reminds CASPs of their obligation to act professionally, fairly and in accordance with the best interests of their clients or prospective clients.
When offering services (both regulated and unregulated) CASPs have to avoid creating confusion or misleading clients (even prospective ones) as to whether the service benefits from the protections given by the Markets in Crypto-Assets Act (MiCA). ESMA notes that providing both MiCA-regulated and unregulated produces and services will give rise to investor protection risks and thus the necessary safeguards must be put in place.
ESMA has highlighted that unregulated activities conducted by CASPs do not provide the same safeguards as those services which are regulated under MiCA. Those activities which are regulated by MiCA include requirements which are intended to offer such preventive measures, including the management of conflicts of interests, complaints of handling requirements, safeguarding of clients’ assets, and ongoing supervision by national competent authorities.
A CASP must be careful so as not to provide a ‘halo effect’ over all its services or products. This halo effect happens when a CASP is regulated under MiCA and misguided reassurance is given suggesting that all the products / services are equally protected under MiCA. This status of being regulation under MiCA is also sometimes used as a marketing argument by encouraging the confusion between unregulated and regulated products or services.
CASPs must avoid confusing clients and prospective clients by implying that the same protections are attached to unregulated products and / or services. To avoid this CASPs should take all necessary measures so as to ensure that clients (and prospective clients) would be fully aware of the regulatory status of the product or service they are receiving. To do this, CASPs should:
In the inverse, CASPs should not:
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Authors: Dr Cherise Abela Grech & Dr Kimberley Blundell